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Etinosa Gem

I have been writing articles and copy for blogs, marketers, businesses and startups since 2015. My stories drive emotion which lead to massive action; On summer weekends and cold nights you can finding me punching away at my keyboard trying to create my next masterpiece. I write business and finance articles on The Media Africa and also write creative content for blogs while serving as editor for several online publications. I'll help you create content strategies, write articles, do content research and develop copy that drives sales

The Media Africa •

Why Smart People Fail and Dumb People Succeed (In Business)

Someone somewhere read the title of this article and probably rolled their eyes in despair, so I’ll start by laying a foundation; in the words of the famous Albert Einstein, “Everybody is a genius, but if you judge a fish by its ability to climb a tree, it will live its entire life believing it’s stupid”. This means that no one is technically dumb, including you who didn’t do so well at math. We all are just giftedly brilliant in different ways.That said, this article is really to explain why so...
The Media Africa •

When To Move Out Of Your Parents House

Time flies when you’re having fun. Wait, I think I should rephrase that: time flies, period. It feels like it was just yesterday I was in high school, and then I was in college, then I landed my first job and then I had to make one of the biggest decisions of my life and career, I moved out of my parents house.The move wasn’t very smooth though, mostly because I didn’t have so much guidance. I know the path to growth is never always easy, but trying to grow ignorantly would make your growth more...
The Media Africa •

How AI Can Help Your Business

AI isn’t just a wave that’ll pass by, it’s proven to be a tool that everyone will need to get used to hearing and using. The earlier you jump on the train, the better and more profitable it’ll be for you. The fact is that AI can help your business.Before I go any further lets take it from the top:
AI isn’t exactly a new concept, I remember back in high school we got introduced to a human-like chatbot called Eliza, I believe the chatbot was developed in the early 2000s and was supposed to be a th...
The Media Africa •

The Best Investment To Make In Your 20s

You’re in your 20’s, probably still in college or just got out, broke, might have accumulated some student loan debt, and are just trying to get a hang of life…where do you really start your financial journey from? Well I’ve got one word, “invest”. However we also know that if there was a word in finance that we could tag as the most abused financial term, it’s “invest”. Every financial guru wants you to invest, but not every financial guru is telling you how to. Hearing investment can be scary...
The Media Africa •

Why Your Customers Don't Come Back

At the core of every product or service is its customers. No customers, no business, it’s literally that simple. This means that when we run businesses, the more we understand and implement our customers’ needs, the better results we’ll get.That said, in this article we’re going to understand the likely reasons your business has a lot of customer churn. By churn I mean customers keep coming in but they never return after 1 or 2 purchases. It can be very frustrating, especially for new businesses...
The Media Africa •

Shopping for father's day gifts? Do this to save money

Aren’t fathers just amazing! They sacrifice their strength, time and resources to make sure that their families are comfortable. Sometimes even on their sick days they show strength so we have smiles on our faces. We’re grateful for all the fathers and father figures we have out there.Fathers day is around the corner or has probably just passed, and you’re thinking of a cool gift for your dad that won’t set you back financially but will be memorable enough to show you appreciate his sacrifice as...

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